Our Expertise
Our work spans three core pillars that shape how we advise, execute, and deliver impact for our clients.
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STRATEGY
Communications & Business Strategies
We advise organizations and leaders on communications and business strategies that shape perception, strengthen reputation, and support long-term growth.
Brand Messaging & Positioning
Your narrative is one of your most powerful assets. We help you articulate it with precision — creating messaging that resonates internally, externally, and across every touchpoint.
Media & Public Relations
We provide senior counsel on media and public relations, guiding narrative development, positioning, and media engagement to build credibility and long-term trust.
Personal Branding & Thought Leadership
Whether you're an executive, entrepreneur, professional or rising voice in your field, we help you build a compelling personal brand that aligns with your goals and values. From thought leadership content to media features, panels, and speaking opportunities, we craft strategies that elevate your profile, amplify your voice, and position you as a leader in your field.
Market Entry & Expansion Support
From North America to Asia and Europe, we advise clients on how to successfully enter and grow in new markets through strategic planning and culturally fluent communications.
Influencers, Key Opinion Leaders (KOL) & Brand Ambassadors
We utilize our extensive network of key influencers, KOL, brand ambassadors, and collaborative partners to best advance the client’s message and objectives.
Event Management
Events can strengthen relationships and reinforce identity. We design experiences that feel thoughtful and strategic — supporting your communication goals while creating moments that resonate.
CULTURE
Cross-Cultural Marketing
We advise on cross-cultural strategy and engagement, ensuring communications resonate authentically across markets and communities.
WeChat 微信, Little Red Book 小红书 and Weibo 微博
We advise on and manage presence across WeChat, Little Red Book, and Weibo, delivering platform-specific strategies, content creation, and ongoing account management tailored to Chinese-speaking audiences globally.
Culture Consultation
We provide insight into cultural dynamics, audience expectations, and community sensitivities — enabling stronger relationships and informed decision-making.
Community Events
We support organizations in showing up meaningfully within communities, strengthening visibility and trust through thoughtful engagement.
Translation and Localization
Our multilingual team refines and adapts communications across languages, ensuring accuracy, nuance, and cultural relevance.
CONTENT
Social Media Strategy & Management
We develop and manage strategically led social media programs, spanning content strategy, content creation, and ongoing account management to ensure consistency, relevance, and impact across platforms.
Content Creation
We create high-quality written and visual content that supports brand narratives, thought leadership, and communications objectives across digital, media, and owned channels.
Key Messaging
We help define the core messages that anchor your communications, ensuring clarity, consistency, and alignment across platforms.
Media Buy/Creatives
We provide additional communication counsel and services that covers advertising, media training, photography, videography, graphics and web design.
